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Mailing List Brokers: We walk you through the purchase process to help you get the services you need.

Welcome to Marketing Comparison, your complete online resource for Mailing List Broker Services. Learn about available opt-in mailing list and email list options, what your costs will be, and how to select the best solution for your specific business' needs. After you read our expert mailing list advice, get free competitive price quotes from premier service providers via our secure request for quotes service.

A mailing campaign has no value if you don't have a target audience. A mailing list broker can help you reach your target prospective customers, while minimizing wasteful mailings to people outside of your target market.  Mailing list brokers can target customers by various attributes such as demographics, industry, and even purchasing habits.

One important thing to note is that when you work with a mailing list broker, you are not purchasing the mailing lists, but rather renting them for particular campaigns. Mailing lists are the property of the list owners who compile and maintain the lists.

Using mailing lists

Compiling a good mailing list involves understanding the data available as well as developing a good set of targeted demographic filters.



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Mailing list costs

Brokers charge customers on a CPM basis (per thousand names.) Take a minute to read up on pricing as well as the common pitfalls associated with extremely cheap mailing lists.


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Return on Investment ROI

Generally, a 1% - 3% response rate for a opt-in mailing list campaign is great, but you shouldn't expect these results with every mailing. Learn what ROI you can anticipate from your mailing campaign.

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How do I rent mailing lists?

Mailing list brokers can help you find the target audience for your mailing campaign. It's important to work with reliable brokers that have a large database of names broken down into various “selects.” This means you can select certain demographics of your audience to develop the most targeted campaign and give you the best shot at a strong return on investment (ROI.)

While targeting your audience is critical to your success, filtering on too many demographics may provide narrow results. Brokers can provide assistance by helping you loosen some of your requirements to get a good sample size for your mailing campaign.

Additionally, you'll want to look for brokers who work in businesses similar to yours. That way, they can provide advice for how you should run your campaign as well as show you what has worked well in the past and what you should avoid.

A strong broker will always stand behind his opt-in mailing lists. If the data is outdated or incorrect, they should diligently replace the names with fresh ones or offer a partial refund.

Marketing Comparison maintains strong relationships with various marketing firms that can help you get the most out of your mailing campaign. If you require additional marketing services, such as Direct Mail services, please feel free to check out our Direct Mail section to research and comparison shop for full service direct mail shops.

When you're ready to speak with mailing list brokers, we strongly recommend you meet with several before making a decision. Simply submit a free request for quotes and get matched to multiple mailing list brokers that can find you the most appropriate fit for your business.

Then you can choose to speak with one of our Purchasing Advisors who can walk you through the process and handle any issues or questions that arise. Our Advisors provide these services and more: